How to Develop a Content Marketing Strategy, Part One: Who Do You Think You Are?

Face it: when it comes to content marketing, a few blog posts or a Facebook share here and there doesn’t cut it anymore.

Whether your company is a game-changing startup, a midsize company, or a multi-hospital system, you need a content marketing strategy.

However, your content will never live up to its potential without a strategic approach.

But how do you begin creating a content strategy? Know thyself.

You can’t convince anyone to buy your products or use your services if you don’t understand why they should. Before producing content, or even creating a strategy for content, you need to know what your company is all about.

Start by making sure you can answer these questions:

• What specific products or services do you offer?
• What problems do you help solve?
• What do you bring to the table that no one else does?
• Who are your competitors? 
• How are you different from, or better than your competitors?
• What objections might arise during the sales process? For example, are your prices higher than your competitors, or are you a new, less established company?
• How can you respond to these objections?
• How did your company begin?

Answering these questions will give you a great start to crafting a strategy for creating and sharing the best content for you and your audience.

Stay tuned for part two of creating a content marketing strategy in a couple weeks!

Looking to develop a content marketing strategy? Need help creating content to execute your existing strategy? That’s what I’m here for!

I help healthcare organizations and medical professionals produce marketing content and sales copy to help them tell their stories, keep customers updated, and share information more effectively. Visit emjwriter.com or email me to learn more about how we can work together to improve your sales leads, reputation, and revenue.