Content marketing is an evolving topic, so it’s important to keep up on the latest trends and strategies. Check out this roundup of the latest content marketing news to stay ahead of the curve.
10 Tips to Brainstorm Fresh Content Marketing Ideas, from Business 2 Community
A more accurate headline for this article might be, “How to Host a Content Marketing Brainstorming Session That Generates Great Ideas.” With tips like “change up your environment,” “eliminate distractions,” and “include different types of thinkers,” you and your team will leave the brainstorming session with a ton of inspiration and new ideas.
How To Navigate The Complex World Of Search Engine Optimization, from Forbes
Content marketing and SEO are important partners in your organization’s marketing strategy. Content marketing should follow good SEO principles so it can be accurately indexed and found more easily. But SEO can be intimidating. This article covers a few of the essentials that take some of the mystery out of SEO:
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Make sure your website is connected to Google Analytics, Google Search Engine Console, and Google Lighthouse, all free tools that can help you find areas where your website can be improved
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Don’t worry about keywords; instead, focus on creating content that answers questions and solves problems
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All your website’s pages should have appropriate titles, meta descriptions, alt tags, and h1 tags to help search engines accurately index them
5 Marketing Collateral Ideas to Empower Your Content Marketing Strategy, from BBN Times
Running out of content marketing ideas? Just starting a content marketing strategy? This article covers a few different types of content and how to make them effective. Such as:
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Blog posts with a specific call-to-action to help visitors take the next step*
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Infographics that are visually appealing and mobile-friendly
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Use email campaigns, personalizing them to the recipient
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Gathering testimonials from happy customers
The article is a little basic, but it’s a good starting point for marketing newbies, and a decent refresher for seasoned marketers.
*I do disagree with the article’s suggestion that blog posts should be written to encourage reader interact ion. Comments are rare for business blogs, especially those with a B2B focus. So don’t get discouraged if people aren’t leaving comments on your blog posts. Focus on conversions over engagement.
New Trends in Content Marketing to Know, from Tech Funnel
Marketing is constantly evolving to match consumer wants and needs. Trends come and go. Some of the concepts heating up in content marketing include:
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Using original research to create unique content
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Increasing use of AI in marketing
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Focusing on value rather than keywords
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Placing a high priority on user experience
Experienced content marketers will recognize that most of the “trends” have been in the works for a few years. That doesn’t mean you should ignore them. Check out the full list and find out how your own strategy can incorporate these ideas.
Take care when applying these ideas. For example, the article suggests that content will be more entertaining and humorous in tone. If you go that route, be sure to do so in a way that is still professional and does not sound like pandering.
Why Marketers Are Suffering From Bad Content, from Entrepreneur
Besides knowing what makes content good, it’s also helpful to understand what can make content bad. Bad content marketing can disrupt your SEO and even spoil your organization’s reputation. Bad content
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Is produced just to generate traffic, not to entertain or provide valuable information
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Doesn’t offer anything new
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Often is outsourced to non-native speakers
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Is poorly written, with bad grammar and typos.
Consider whether your content has any of these faults. Don’t be afraid to ask your audience for feedback, either.
Top 7 Reasons Your Content Marketing Efforts Aren’t Yielding Results, from Influencive
Content marketing can take some time and experimentation to get right. That’s why it’s important to recognize when your strategy isn’t working. This article offers a list of possible reasons for content marketing failure, and what you can do about it. This includes:
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Suffering from lack of creativity? Consider how you can approach a topic from your own unique perspective.
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Trying to do too much? Create a content marketing team of either in-house or outsourced professionals.
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No one is seeing your content? Get more active in promoting your content by joining industry forums, using email marketing, and run social media ads that use your content.
Need help applying these ideas?
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Emily Jacobs: Freelance Writer 