The days of cramming your website content full of desired search terms and keywords are long past. But when it comes to search engine optimization (SEO), many organizations can’t get past those keywords.
The truth is, there are a lot of factors involved in SEO, many of which are not strictly related to keywords.
Don’t get me wrong–your content needs to be relevant for your audience. That should include using topics and keywords that hit the sweet spot between your expertise and your audience’s needs.
But there are other SEO factors that shouldn’t be ignored:
- Website with good user experience (UX)
- Optimizing your website for mobile users
- Different types of content, such as video
- Making content easy to read, using:
- White space
- Short paragraphs
- Bullet points
- Interesting content written for humans, not software
- Using relevant internal links
- Optimize for voice search
- Participating in social media
What do these factors have in common? They’re focused on the user and audience. If your website isn’t relevant to the audience, it doesn’t matter how many search terms you add.
Concerned about your content quality?
I help healthcare organizations and medical professionals write and edit high-quality marketing content and sales copy. Visit emjwriter.com or email me to learn more about how we can work together to improve your sales leads, reputation, and revenue.