What’s going on in the world of content marketing? What trends and tips should you know now? Let’s take a look!
Should your content focus on evergreen or trendy topics?
I have a lot of clients who hire me to create “evergreen” topics. And it’s easy to see why. Content that stays relevant through the ages is highly valuable and can bring you steady traffic, with less upkeep.
However, Timothy Carter writing in Forbes points out that trendy topics can do well with the right timing. You might benefit from increased engagement and capture a surge of interested traffic.
The keys to deciding between evergreen and more news-focused topics:
- Which one matters to your audience?
- What are other companies in your industry doing?
- What do you want to achieve with your content?
The answers to these questions will help you choose the right one to focus on.
How can social media help your SEO?
Plenty of brands use both social media and search engine optimization (SEO) in their digital marketing strategies. But not enough of them combine the two. Always thorough, this article from Search Engine Journal looks at social media strategies that can help you have a bigger impact on organic search.
A few key takeaways from this article:
- Social media posts, links, and engagement do not appear to directly affect SEO (though Google has offered conflicting information on this)
- Social media can indirectly impact SEO by helping to share content, increasing brand awareness and reputation, and keeping content relevant
- Depending on what social media platform you use, there are different “prime times” to post content
- Having your own website and domain is still more important than social media for building a brand; your social media posts should funnel back to the main site
What content marketing trends should you pay attention to?
Sure, it’s the middle of the year, but that’s no reason not to think about where the rest of the year (or the next) will be going when it comes to marketing trends. Here are a few, according to Luke Fitzpatrick at TechTalks:
- Consumers want increasingly personalized content
- Voice search and video will continue to grow
- Search engine algorithms are putting more emphasis on expertise when ranking websites, so content marketing strategies should focus on creating authoritative, in-depth content.
- Techniques such as content atomization (breaking long content into smaller, more specific topics) will become more prevalent
Based on my professional experience, these articles are quite accurate. (Trust me, not every article makes the cut for these roundups!) Have you had a different experience? I’d like to hear about it—leave a comment below!
Need help with your marketing content?
That’s what I’m here for! I help established organizations and marketing professionals strategize and write great content, from case studies to email campaigns, that sets the stage for increased traffic, leads, and sales conversions.
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Emily Jacobs: Freelance Writer 